Ecommerce, social media, mobile technology, and other threads of digital change have woven themselves into even the most traditional companies. Is the expertise needed to examine, value and support these technologies found in your boardroom? If not, Betsy Atkins would like a word with you.
Atkins, CEO of venture capital firm Baja Corp., has a strong background in business and boardroom leadership, with a special emphasis on new technology. She was chair and chief executive of the ClearStandards software firm until selling it to SAP, and her boardroom vitae includes Polycom, NASDAQ, Chico’s, Schneider Electric and HealthSouth. Atkins sees the urgent need for “digital directors”—board members who can lead (or prod) companies into considering fresh tech opportunities.